Terms of Reference (ToR) for Graphic Designer – TaRL Africa

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Title Terms of Reference (ToR) for Graphic Designer for TaRL Africa
Purpose This ToR seeks proposals from graphic designers to support TaRL Africa in creating visually compelling and impactful design materials for various communication and outreach purposes. The designer will play a crucial role in enhancing TaRL Africa's brand presence and messaging through creative visual solutions.
Budget To be submitted as part of the application
Duration Assignment-based
Start and end date Per project basis
Location Remote
Report to Communications Manager or designated supervisor

 Who we are

Teaching at the Right Level (TaRL) Africa initiative began as a joint venture by Pratham and J-PAL in 2019, with the goal of supporting governments and organisations across Africa to accelerate children’s foundational skill learning using the evidence-based TaRL approach. Today, the initiative is implemented by Empower Learning Africa (ELA), a Pan-African not-for-profit organisation registered and headquartered in Nairobi, Kenya, with teams in Côte d’Ivoire, Nigeria, and Zambia.

Through the TaRL Africa initiative, we support governments and organisations in over 15 countries in Sub-Saharan Africa to design, deliver, and scale impactful TaRL programmes, having reached over five million children with TaRL programming by 2023.


TaRL Africa seeks a talented graphic designer to uphold and enhance our visual identity. The chosen designer will collaborate on a range of projects, including:

  • Designing and typesetting educational materials for foundational literacy and numeracy programs supported by TaRL Africa
  • Creating reports, publications, and promotional materials for external audiences
  • Developing visual content and infographics for social media
  • Building templates to ensure brand consistency

The selected graphic designer will be responsible for:

  • Developing creative concepts and designs for various communication materials aligned with TaRL Africa's branding guidelines
  • Producing high-quality visuals that effectively communicate key messages and engage target audiences
  • Creating relevant hand-drawn/digital illustrations to support project needs
  • Collaborating with TaRL Africa's communications team to understand project requirements, discuss feedback and make revisions


After the completion of each project, the graphic designer shall deliver the following by the outlined deadlines:

  • Visual designs and illustrations that meet project objectives
  • Source files and formats suitable for both digital and print use as required

Required Qualifications and Requirements:

  • Proven experience as a graphic designer, with a strong portfolio showcasing relevant work
  • Proficiency in graphic design software and tools including Adobe Creative Suite, Canva, CorelDraw, MS Office tools, Figma, etc.
  • Ability to translate concepts into visually appealing designs that align with brand aesthetics and guidelines
  • Strong attention to detail and adherence to deadlines

Desirable Qualifications and Requirements

  • Illustration experience for child-friendly materials
  • Experience with working on education or development-sector projects
  • Experience working with teams and stakeholders in Sub-Saharan Africa
  • Ability to support projects on short notice

Application Process:

Designers are required to submit:

  • Portfolio showcasing relevant graphic design work
  • Details of previous projects demonstrating experience in creating visual content for diverse platforms
  • Proposed budget indicating rates for design services
  • Any additional relevant information or references


  • Release of ToR: 5th July 2024
  • Deadline for submission of proposals: 19th July 2024

Evaluation Criteria:

Proposals will be evaluated based on:

  • Creativity and quality of design portfolio
  • Ability to meet project requirements within specified timelines
  • Proposed budget and cost-effectiveness

Contact Information:

Interested designers must submit proposals (and inquiries) in English to TaRL Africa via email at procurement@teachingattherightlevel.org by 19th July 2024. Please include "Graphic Designer" in the subject line of your email. Shortlisted candidates will be contacted for an interview. Applications will be reviewed on a rolling basis.


Job Information

Status: Open Job type: Freelance Salary: Negotiable Publish date: 05 Jul 2024 Expire in: 3 months

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